2025 Travel Trend Reports

Explore our seasonal travel trend reports for 2025 and get inspired for your next getaway.

Whether it’s seeking the thrill of winter snow or seeking new community experiences in off-beat destinations, our 2025 reports aim to find and showcase the hottest luxury travel trends, staying in the know and in the detail when it comes to exclusive vacations.

Winter 2024/2025 Travel Trends Report

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Experiences
Properties
Itineraries
Offers

Submarine Wine Barrel Extraction

Bilbao, San Sebastian & La Rioja, Spain

This exclusive tour is hosted by one of the founding members during a boat trip to the winery site with live barrel extraction.

Sailing during sunset in San Sebastian

San Sebastian, Bilbao, San Sebastian & La Rioja, Spain

The experience concludes back at the picturesque fishing port, leaving you with unforgettable memories of a serene and scenic evening at sea.

Gastronomic Experience in Bilbao - From the Neighborhood to your Table

Bilbao, Bilbao, San Sebastian & La Rioja, Spain

Trying new food is an essential part of discovering a new destination, but finding the most authentic spots can be tricky. On this guided tour, you’ll be taken to some of Bilbao’s best-loved venues to sample a variety of delicious, genuine Basque food.

Coffee Hilltribe Experience

Chiang Mai, Northern Thailand, Thailand

Head into the highlands west of Chiang Mai to a Karen hilltribe village, trek through coffee forests, plant your own tree, then learn to roast and brew coffee – returning home with beans you've roasted yourself.

Into the Cellars: A Wine Experience at Bodegas Lecea

La Rioja, Bilbao, San Sebastian & La Rioja, Spain

Step into the 16th-century cellars of Bodegas Lecea and journey back to the very origins of Rioja wine.

Sea Kayaking with Dolphins in Byron Bay

Byron Bay, Queensland, Australia

Join this guided tour to experience paddling with dolphins, turtles and whales in the clear waters of Byron Bay’s famous marine reserve.

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Private Tour of London by Classic Mini Cooper

Liverpool, England, United Kingdom

London is a city of grand architecture, glittering landmarks and timeless stories but there is something magical about discovering it from behind the wheel of a car that’s every bit as iconic as the capital itself.

The Pekoe Trail

Kandy and the Hill Country, Sri Lanka

Embark on the Pekoe Trail, Sri Lanka's first long-distance hike from Hanthana to Nuwara Eliya, guided by a local expert, as you traverse stunning tea plantations, iconic landmarks, and diverse landscapes.

Laugarás Lagoon Sanctuary of Wellness

Southern Iceland, Iceland

Immerse yourself in Icelandic geothermal luxury at Laugarás Lagoon, where mineral-rich waters, mountain vistas, saunas, and a gourmet menu combine for an exclusive wellness escape in nature’s dramatic embrace.

Spiritual journey with Hermit Monks

Ancient Cities, Sri Lanka

Enjoy an insider's tour of the birthplace of Buddhism and engage in meaningful interactions with a resident monk, and conclude with experiencing herbal tea and traditional snacks.

Private Liverpool Historic Dock District Tour

Liverpool, England, United Kingdom

A visit to this historic dock in Liverpool promises a captivating blend of history, culture, and waterfront charm, with stunning architecture, world-class museums, vibrant galleries, and trendy restaurants

Casa Angelina

Praiano, Amalfi Coast, Italy

Casa Angelina is a contemporary 39-room boutique hotel set on a cliff with beautiful views over the Amalfi Coast. Whether you want to explore the fascinating coastline, relax on the beach or try delicious local cuisine, Casa Angelina is the ideal choice.

Octant Furnas

Azores

A serene, design-led retreat in the heart of Furnas Valley, where geothermal wellness, immersive nature, and understated luxury come together.

Chalet in Zermatt

Zermatt, Switzerland

Zermatt in Switzerland is one of the most renowned ski resorts in the Alps, boasting beautiful scenery, an outstanding network of ski runs and exclusive accommodation.

Bhaya Soul

Halong Bay, Vietnam

A wellness-focused boutique vessel designed to escape the Halong crowds. With only 20 suites and a Quiet Routing itinerary, Bhaya Soul offers a restorative, culturally rich alternative to the larger cruise ships, blending Vietnamese heritage with comfort.

Indochine Grand

Halong Bay, Vietnam

Launched in 2025, Indochine Grand is the latest masterpiece in the prestigious Indochina Sails fleet, a brand with over 30 years of expertise in luxury cruising.

Daios Cove

Crete, Greece

Daios Cove is a 5* hotel boasting a spectacular setting on a private sandy bay in Crete. Luxury contemporary villas and suites with private pools, great facilities and an exclusive Scott Dunn Explorers Kids Club, it's a perfect family destination.

Pine Cliffs Resort

Algarve, Portugal

One of Europe’s best family destinations, Pine Cliffs Resort is located on the Algarve in Portugal, just 30 minutes from Faro airport and close to Albufeira. Excellent facilities include golf, tennis, sandy beaches and a Scott Dunn Explorers Kids Club.

Saadiyat Rotana Resort and Villas

Abu Dhabi - City, United Arab Emirates

The Saadiyat Rotana Resort is a firm family favorite on the stunning Saadiyat Island in Abu Dhabi. Located on the beach with first-class facilities, Explorers kids club, a vast swimming pool with lazy river, and an impressive array of restaurants.

Sun Gardens Dubrovnik

Dubrovnik, Croatia

With its hillside setting and stunning seafront location, Sun Gardens Dubrovnik is a beautiful resort with a mix of hotel and private residence accommodation and a number of activities on offer that are ideal for families and our Explorers program.

Portetta

Courchevel Moriond 1650, France

Set on the slopes at Courchevel Moriond 1650, Portetta is a superb ski-in ski-out hotel for a luxury family ski vacation with an exclusive Scott Dunn Explorers Kids Club.

Carlisle Bay

Antigua

Carlisle Bay, Antigua is one of the Caribbean's most exclusive resorts. A contemporary and luxurious hotel situated in a quiet cove on the unspoiled south coast, with a backdrop of lush tropical rainforest, it is a haven for relaxation and watersports.

The Retreat at Blue Lagoon Iceland

Blue Lagoon, South Iceland, Iceland

The Retreat at Blue Lagoon offers exclusive lagoon access, sophisticated suites, world-class wellness, and personalized Icelandic experiences, providing discerning travelers with an unparalleled blend of luxury, privacy, and natural beauty.

45 nights

Sri Lanka and the Maldives

Sri Lanka & the Maldives

Discover the perfect blend of Sri Lanka’s rich culture and the Maldives' serene beauty. This carefully curated itinerary guides you from the ancient city of Anuradhapura and the picturesque tea hills to a thrilling safari in Yala, ending with the pristine beaches of the Maldives. Each stop offers a blend of luxury, adventure, and relaxation. Whether you’re exploring historic sites, indulging in spa treatments, or snorkeling in crystal-clear waters, every moment is designed to be unforgettable.

From

$12,500 pp

Highlights of Paris, Provence & the French Riviera

Paris, Provence, Côte d'Azur

Discover France in style—from Parisian elegance to Provençal charm and Riviera allure. Private tours, stunning hotels, and exclusive experiences create an unforgettable journey through art, flavor, and romance.

From

$17,700 pp

Little Adventurers in Italy

Rome, Florence, Tuscany, Lake Garda, Venice

Experience Italy’s highlights as a family, from Rome’s wonders and Florence’s art to Tuscany’s countryside and Lake Garda’s fun—ending in magical Venice, with family-friendly hotels and engaging activities delivering memorable moments for all ages.

From

$10,500 pp

Family Adventure in France

Paris, Cassis, Côte d'Azur

Embark on an unforgettable luxury family vacation to France, immersing yourselves in the timeless elegance and cultural wonders of this enchanting country. This meticulously crafted 10-night itinerary combines the iconic city of Paris, the breathtaking coastal beauty of Cassis, and the vibrant beach front city of Nice.

From

$8,800 pp

Little Adventurers in Thailand

Bangkok, Chiang Mai, Koh Yao Yai

This is the perfect Thailand family tour for those seeking a sunny getaway with young children. Complete the experience with gorgeous palm-fringed beaches, chance encounters with exotic wildlife and a gentle dose of culture mixed in for good measure.

From

$6,600 pp

Australia with Kids

Singapore, Blue Mountains, Sydney, Hamilton Island & The Daintree

This fantastic vacation to Australia has all the elements that a family with a love of adventure is looking for. Explore the bustling city of Singapore before continuing to Australia for your discovery of the land down under. Explore cosmopolitan Sydney and explore the scenic Blue Mountains, before ending your vacation in the Whitsunday Islands and the Daintree Rainforest.

From

$9,200 pp

3 nights

Highlights of Italy

Rome, Tuscany, Florence

Experience the very best of central Italy on this immersive journey through Rome, Tuscany, and Florence. From the grandeur of ancient Rome and the treasures of the Vatican to the rolling hills and culinary delights of Tuscany, and finally the Renaissance splendour of Florence, this itinerary blends cultural exploration, authentic local experiences, and luxurious comfort.

From

$14,800 pp

5 nights

Highlights of Thailand

Bangkok, Khao Yai, Chiang Mai & Koh Yao Noi

Famous for its zingy flavors, colorful floating markets and golden temples, Thailand has got it all in one easy-to-explore package. Blend this with unusual experiences and palm-studded beaches and you’ve got a perfect Thailand tour that will make you the envy of your friends back home. Cool and stylish hotels provide comfort throughout too.

From

$11,100 pp

9 nights

A Royal Family Adventure: Paris, Versailles & Loire Valley

Paris, Loire Valley, Versailles

Discover magnificent Paris, the majestic Chateaux of the Loire Valley, and the opulence of Versailles on this private family itinerary, offering an exclusive blend of luxury, culture, and adventure. Immerse yourself in the timeless beauty of the City of Light, indulge in macaron-making classes, and embark on vintage car tours. Float above the Chateaux in a hot air balloon, uncover the secrets of Versailles with after-hours tours, and witness the mesmerizing fountain and firework show.

From

$10,400 pp

15 nights

Wild Encounters: Laos and Thailand

Luang Prabang, Bangkok, Khao Sok, Koh Lanta

This is a wonderfully varied trip through Laos and Thailand. Take in the sleepy streets of Luang Prabang, relax at a family-friendly resort in Bangkok and discover the beach in Koh Lanta – not forgetting the all-important elephant trekking in Khao Sok National Park. This Thailand family tour is ideal for the December and March school vacations.

From

$6,500 pp

Iconic California

San Francisco, Yosemite, Carmel, Santa Barbara, Santa Monica

California conjures visions of Hollywood stars and surfers, but that's just the surface. On this USA tour, you will visit soulful San Francisco and see Yosemite's giant redwoods. From endless sandy beaches to charming coastal towns and LA family fun, the Golden State is one of great contrasts.

From

$13,200 pp

21 nights

Take to the Trails: Trekking in the North of Vietnam

Hanoi, Mu Cang Chai, Sapa, Halong Bay, Hoi An & Saigon

This trip takes you to renowned areas of this enchanting country, with a few lesser-known experiences for you to uncover as well. Gaze up at the other-worldly limestone peaks of Halong Bay, trek through the mist-encased mountain peaks of Sapa and listen in awe as the guide on your private tour educates you on Vietnam's renowned Cu Chi Tunnels.

From

$6,700 pp

Trou aux Biches Beachcomber Golf Resort & Spa, Mauritius - 30% Off

Receive 30% off your 2025 stay at Trou aux Biches

One&Only Le Saint Geran, Mauritius - Save up to 20% Off

Book 3 nights or more to receive up to 20% Off and a complimentary upgrade to Half Board on select dates and rooms

Rosewood Phuket, Thailand - Stay 3 Pay 2

Enjoy a luxurious escape to the Rosewood Phuket in Thailand with our stay 3 pay 2 offer.

Naka Island - Honeymoon Offer

Enjoy an array of complimentary benefits for Honeymoon stays.

Claridge's - 4th Night Free Offer

Enjoy a complimentary night at Claridge's when you book a stay for 4 nights or more.

COMO Maalifushi, Maldives - Early Booking Offer

Book to stay on Half Board for your 2026 vacation to COMO Maalifushi and receive 25% Off

Sofitel Legend Metropole Hanoi - Room Upgrade

Bookings of 2 nights or more are eligible for a guaranteed upgrade to the next room category.

Manda and El Karama, Africa - twin center complimentary night offer

5 nights for 4 at El Karama in addition get complimentary fly camping 6 nights for 5 at Manda Bay in addition get 2 hours complimentary motorboat activities Plus enjoy 20% off private internal light aircraft transfers.

Temple Guiting Manor & Barns - 10% off Offer

Book 4 nights or more by 31 December 2025, and receive 10% off all stays in 2026.

Eden Rock Cap Cana, Dominica Republic - Complimentary Nights Offer

Book to stay 4 nights or more to enjoy free nights.

TEST The Ritz-Carlton, Abama, Spain - Save up to 20% off

Receive up to 30% off your stay on select dates and rooms

TEST offer - Four seasons Bali

Terms and conditions apply. Subject to availability

Call us on 212 372 7009 to start planning

Why Scott Dunn?

Unique to You

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We offer flexibility if your plans change so you can book with confidence and peace of mind.

Carefully Curated Collection

We’ve curated an elevated collection of accommodation, experiences, and guides.
Committed to fostering close global relationships to continue bringing you unique experiences.

Luxury in Every Sense

We deliver a sense of luxury that matters most to you.
Awarded Condé Nast Traveler’s Top Travel Specialists in the World 13 years in a row.

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Why Scott Dunn?

Unique to You

Seamless Service

Carefully Curated Collection

Luxury in Every Sense